- MARCH 6, 2009 - Practice Management Institute (PMI) will broadcast a special audio conference to address practice marketing strategies on Thursday, March 26 from 12 noon until 1:30 p.m. Physicians and office managers will receive tips on how to attract new patients and put a strategic plan of action in place to jump start a marketing program.
Four out of five practices struggle to properly address what sets them apart from their competition. Today's consumer-driven society has changed patient selection processes. Physicians must look beyond managed care plans and traditional views on medical marketing to effectively promote their services; especially in today's economy.
"In today's society, the competition for your patients' dollars has never been more prevalent. Practices much look within to determine what sets them apart from their competitors, and then find the right message to promote their services to their patients. Marketing is simply educating your patients on the physician and the services available at your practice, to position yourself for growth." say Founders of The Practice Pros, Laura Lake and Jamie Verkamp .
With the advent of social networking, ratings sites, and other new, segmented information channels, physicians now have access to a number of channels to effectively draw in more patients. The program will addresses specific needs of private practice physicians and business managers. Highlights of the program include: creation of a do-it-yourself marketing program, setting goals, mapping out a plan for marketing to current patient base, attracting specific types of patients, and implementing a strategy that involves the entire practice team.
Laura Lake and Jamie Verkamp of The PracticePros will present the topic via toll-free dial in. Participants can earn up to 1.5 CEUs for participation. A presentation guide will be provided and multiple practice staff members may participate for $199 per telephone connection.
Practice Management Institute® (PMI) is the training, networking and credentialing source for medical office professionals. For more than 25 years, physicians and their staff have looked to PMI for skills that contribute to a more efficient, profitable and compliant office. Classes are hosted in 300 of the nation's leading hospitals, medical societies and colleges. PMI awards certification by exam to accomplished medical office coding, reimbursement, and management professionals. In all, more than 13,000 medical office professionals have earned their credentials through PMI. For more information, visit www.pmiMD.com.
The Practice Pros is a medical marketing consulting firm specializing in assisting medical professionals in implementing marketing techniques to grow their practices. With over 20 years of marketing experience, we offer consultations, seminars, workshops, coaching and virtual seminars that are designed specifically with the medical professional in mind. For more information, please call us at 1-877-DOC-MKTG (1-877-362-6584) or visit www.thepracticepros.com. | 
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