Practice Management Institute  
Improving the business of medicine through education.

Untitled Document
Quick Links
Class Descriptions
Live Class Locator
Online Training Center
Live Webinars
Host Training
Instructor Team
Total Access
PMI in the News
Quick Links
Print Friendly and PDFPrint Friendly
Register for this ClassRegister
Locate a Class
Bookmark This PageBookmark This Page
Custom Training
Contact PMIContact PMI

Home > Audio Learning Center > How to Use Social Media to Market Your Practice and Enhance Patient Relations

How to Use Social Media to Market Your Practice and Enhance Patient Relations

Date:February 28, 2017
Time:12 noon to 1:30 p.m. Central Time
Course fee:$199
Presented by: Audrey Christie McLaughlin, RN

Webinar/Audio Conference FAQs

Social media marketing is an integral and budget friendly part of growing a sustainable practice and maintaining positive patient relations. Learn how to use the least expensive, most targeted way of reaching prospective patients. We will start with discovering your ideal patients, how to figure out who to reach out to and why.

Program Highlights

Discovering Your Ideal Patient: Discover which patients your practice should be targeting in your marketing efforts. This "starting with the end in mind” formula will assist you in online and offline marketing.

Choosing and Getting Started on the Best Social Media Platform for Your Practice: Using what we learned in the ideal patient profile, we will look at each of the main social media platforms and decide which one works best for targeted marketing efforts, and how to add new platforms.

Policy and Practice: Who should manage the social media

Implementation: How to advertise locally on Facebook and get as much reach as possible

We will discuss:

  • how to tell which platforms are best for your medical practice, and how they should be implemented
  • policies and determining WHO should manage the social media in your office
  • the new Facebook algorithms and how to advertise locally via this platform
  • Continuing Education Units (CEUs)

    PMI CEU APPROVED Earn 1.5 PMI CEUs for attendance at this program. Practice Management Institute grants CEUs for its certified professionals based on total number of instructional hours (1 CEU per hour of classroom instruction). CEUs may be applied to annual recertification requirements, as directed in the certification renewal requirements for your credential(s).

    If you are seeking CEU credits for other certifications or organizations, please contact your organization for pre-approval and credit guidelines. A certificate of attendance will be provided.

    Please read below before completing your webinar registration.

    Have you heard about PMI's TOTAL ACCESS Webinar subscription program? TOTAL ACCESS puts a full library of training in the hands of your entire staff for a monthly fee of just $249. TOTAL ACCESS is the newest way to develop your own talent, without leaving the office to attend training classes. It's also the fastest way to bring both experienced and new staff up-to-date on current issues.

    Sign up now and you'll receive this webinar plus the following benefits for as long as you subscribe: access codes to all upcoming live webinars and unlimited access to the TOTAL ACCESS Library, more than 300 hours of on-demand, pre-recorded training sessions on over 100 topics relevant to medical office coding, billing, compliance, management, front desk, and much more. It's a GREAT VALUE!

    Try Total Access

    Tell me more about Total Access

    No thanks, please continue with my Webinar Registration

    About the Presenter

    Audrey Christie has been helping physicians and other practitioners with their online and offline marketing since 1999. In that time she’s helped numerous businesses (outside of medicine) grow their business with social media and online marketing funnels and found it was super fun helping small businesses get smarter with their marketing by using social media engagement and online marketing that actually works, that is authentic, and grows businesses. HOME | Curriculum | Locate a Class | Online Training Center | Discussion Forum | Sitemap | Policies | Contact Us!
    Practice Management Institute®
    8242 Vicar Dr., San Antonio, TX 78218
    tel: 1-800-259-5562 | fax: (210) 691-8972

    More than 20,659 PMI Certifications have been earned to date.

    © CPT is a registered trademark of the American Medical Association. All rights reserved.
    ©2018 Practice Management Institute® |  All rights reserved.